FOR THE LOVE: KOBE DAY

To celebrate Foot Locker’s basketball-centric “For the Love” campaign in the middle of quarantine, we worked with Temi Coker and VT Tech to create a fully interactive basketball experience that allowed watchers at

home to be a part of the game. For the third and final day of the event, we took over the activation to pay homage to the late great Black Mamba - Kobe Bryant.

With a night full of Kobe-centered events, and a Kobe-themed collaborative court, Day 3 was a massive success and felt like a respectable ode to one of the greats.

Credits:

Agency: BBDO NY

Client: Foot Locker

Chief Creative Officer: David Lubars

Chief Creative Officer: Greg Hahn

Executive Creative Director: Danilo Boer

Executive Creative Director: Marcos Kolthar

Creative Director: Bryan Stokely

Creative Director: Martins Zelcs

Copywriter: James Henderson

Art Director: Ellen O’donnell

Production Design: VTProDesign

Illustrator: Temi Coker

Awards

2021 Webby Award – People’s Voice Winner

2021 Clio – Bronze Design Craft & Image Creation

2021 Cannes Shortlist – Live Brand Experience or Activation