for all-star '25, we introduced the new team pixel by taking over the bay — with two different full-size, fully interactive, and fully immersive activations.
at nba crossover, the nba's official brand partner experiential space, we created the "pro shot challenge" for fans to go shot for shot with the pixel's next-gen camera through our lethal shooter inspired shot course.
With the final round being the robo-rim — a pre-programmed robotic hoop.
Then at "google pixel house," we popped up across the street with an interactive experience stocked with grails made by the biggest creators across the league and the bay — where every fan could learn more about each collectible with their own pixel.
With the final round being the robo-rim — a pre-programmed robotic hoop.
Then at "google pixel house," we popped up across the street with an interactive experience stocked with grails made by the biggest creators across the league and the bay — where every fan could learn more about each collectible with their own pixel.
Agency: the robot co
prod co: vtprodesign + DEEP LOCAL
CREATIVE DIRECTOR: MATT COMER
ACD'S: BARI Schechter, JIMI HENDERSON
SENIOR AD: ERIC ROGERS
CREATIVE DIRECTOR: MATT COMER
ACD'S: BARI Schechter, JIMI HENDERSON
SENIOR AD: ERIC ROGERS
COPYWRITER: KAYLIN RANGES
recognition
recognition
