To celebrate Foot Locker’s hoops-centric “For the Love” campaign in the middle of quarantine, we worked with Temi Coker and VT Tech to create a fully interactive basketball experience that allowed watchers at home to be a part of the game.
For the third and final day of the event, we took over the activation to pay homage to the late great Black Mamba - Kobe Bryant.
For the third and final day of the event, we took over the activation to pay homage to the late great Black Mamba - Kobe Bryant.
Credits:
Agency: BBDO NY
Client: Foot Locker
Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kolthar
Creative Director: Bryan Stokely
Creative Director: Martins Zelcs
Copywriter: James Henderson
Art Director: Ellen O’donnell
Production Design: VTProDesign
Illustrator: Temi Coker
Awards
2021 Webby Award – People’s Voice Winner
2021 Clio – Bronze Design Craft & Image Creation
2021 Cannes Shortlist – Live Brand Experience or Activation
