Google Pixel wanted a campaign to launch their official partnership with the NBA.
We brought 5 hoops superstars, up and coming icons, and a streetball legend to NYC to throw the greatest pick-up game of all time.
We brought 5 hoops superstars, up and coming icons, and a streetball legend to NYC to throw the greatest pick-up game of all time.
EXTENDING INTO ALL-STAR WEEKEND
Coming off the “The Greatest Pick-Up Game of All Time” we were faced with a tough brief.
To bring all of the NYC flavor we captured on set of the film to Salt Lake City for NBA All-Star 2022-23.
We created the "Pixel Playground" in the fashion of iconic NYC parks — inviting out the all-stars, all-around stars, & the best streetball dunkers in the world to show up and show out.
Coming off the “The Greatest Pick-Up Game of All Time” we were faced with a tough brief.
To bring all of the NYC flavor we captured on set of the film to Salt Lake City for NBA All-Star 2022-23.
We created the "Pixel Playground" in the fashion of iconic NYC parks — inviting out the all-stars, all-around stars, & the best streetball dunkers in the world to show up and show out.
