This year for tip-off we wanted to show how the everyday fan can become built different and follow their hoop dreams with a built different side kick: the Google Pixel 8.
And whose a better representation of the everyday NBA fan than our Team Pixel member, Druski. We kicked off the campaign with a random declaration vid from Druski, in an early 2000’s oversized suit gag, telling his fans he’s coming after his dreams.
THE DECLARATION
We kicked off the campaign with a heartfelt message from Druski to his fans, and the hoops world at large.
THE INTERVIEW
Which led to a sit-down with the every NBA player’s fav interviewer, the incomparable Taylor Rooks.
THE HOOPSTAPE
Then to show we were serious, we made like any rising young hoops star and dropped our “Hoops Tape”.
THE TV SPOTS
Then, we flooded every NBA game with promos for a faux reality TV show that followed his season long journey. Druski will make it to the league by any means necessary–as a NBA prospect, league stylist, league photographer, NBA agent, or NBA commentator.
The Robot Co. - The SpringHill Company
VP of Creative: Adrian Flores
Creative Director: Alberto Chapa
ACDS: Justin Joo, Jimi Henderson
SENIOR ART DIRECTOR: Michael Darienzo
ART DIRECTOR: Asia Irvin
