WHEN DREAM GAMES CAME TO US TO LAUNCH "ROYAL KINGDOM," THE FOLLOW-up TO THEIR HIT MOBILE GAME, "ROYAL MATCH," THERE WAS ONLY ONE SUPERHUMAN THAT COULD HELP US — THE KING, HIMSELF.
SO, WE DECIDED TO DEEP DIVE INTO THE WORLD AND EXTENDED LORE OF NBA LETWITTER.
WHICH LED US TO GIVE SHINE TO ALL THE INTERNET DETECTIVES AND HATERS THAT MAKE HOOPS CULTURE THE MEME CAPITOL OF SPORTS.
SO, WE DECIDED TO DEEP DIVE INTO THE WORLD AND EXTENDED LORE OF NBA LETWITTER.
WHICH LED US TO GIVE SHINE TO ALL THE INTERNET DETECTIVES AND HATERS THAT MAKE HOOPS CULTURE THE MEME CAPITOL OF SPORTS.
WE CONTINUED THE CAMPAIGN BY LEANING INTO LEBRON'S SIGNATURE SPORTS AESTHETIC, BEFORE FLIPPING THE SCRIPT TO SHOW THE WORLD HOW THE KING'S BEEN TRAINING TO TAKE OVER HIS ROYAL KINGDOM.
WE COULDN'T CONCLUDE THE CAMPAIGN WITHOUT THE KING COMING CLEAN ABOUT HIS ROYAL KINGDOM TRAINING, BRINGING THE "'BRON AINT REALLY READING" CONSPIRACY TO AN OVER-THE-TOP CLOSE.
after launching with the leKing, we continued our campaign with one of the kings of modern day comedy.
to introduce Kevin heart into the royal kingdom world, we decided to give a whole group of aspiring comedians the key to his personal success — being kevin hart. All so he could lock into his new favorite game.
to introduce Kevin heart into the royal kingdom world, we decided to give a whole group of aspiring comedians the key to his personal success — being kevin hart. All so he could lock into his new favorite game.
Then, we ROUNDED OUT OUR CAMPAIGN BY WORLD PREMIERING A BRAND NEW KEVIN HART SPECIAL — ALL IN THE NAME OF THE GAME.
AGENCY: THE ROBOT CO
Director: Ramy youssef
dp: Christian Sprenger
CREATIVE DIRECTOR: CHRIS JAMES, dominic cooper
ACD'S: Demi pascoe, JIMI HENDERSON
SENIOR AD: marina choy
prod co: caviar
vfx/finishing: house of parliament
Edit: Den editorial
Color: Color collective
Sound/mix: fielddaysound.tv
